Just months after launching a tentpole service that touts Crunchyroll as one of its premium offerings, AT&T may be exploring a sale of the anime streaming property.
Citing sources familiar with the matter, the Information reported Wednesday that AT&T is looking to sell Crunchyroll to Sony – a deal that’s reportedly being held up by AT&T’s exceptionally high asking price of $1.5 billion (£1.15 billion). The report follows an earlier article from the Information published in May that such a sale was being explored. It’s a deal that to some degree makes sense, given AT&T’s astronomical debt load. But it’s unclear what this would mean for its crown jewel, the HBO Max service it launched in May – which relies on Crunchyroll for some content.
Both AT&T and Sony declined to comment on the rumoured deal when reached for comment on Wednesday.
According to the Information, AT&T is looking to offload non-core properties to offset some of its substantial debt. In June, CNBC reported that AT&T was considering a sale of its Warner Bros. Interactive Entertainment gaming division, possibly for as much as $4 billion (£3.06 billion). The Information cited the company’s debt sum at around $151 billion (£115 billion). Anything helps, I guess.
Like another standalone streaming property that’s awkwardly bundled into HBO Max’s overstuffed service, DC Universe, Crunchyroll is offered as a service by itself. Somewhat confusingly, you can pay £6.50 per month for just the anime stuff or, in the U.S., you can get some of Crunchyroll through the $15-per-month (around £11.50) HBO Max. Sure, HBO Max will still have plenty of other content left over from WarnerMedia – even other anime – and it’s probably safe to assume that axing the property from the brand identity crisis that is HBO Max will not kill off a significant number of its overall subscribers.
But it does seem odd that a company would tout Crunchyroll as a perk of the service only to cut it entirely just months after launch. I’m no chief executive, but it doesn’t take a wizard to figure out that this does not look especially great for AT&T, especially on the heels of the bloodbath at DC Comics. By all indications, this is a company in crisis mode.
Featured screenshot: HBO Max
The Link LonkAugust 16, 2020 at 09:00PM
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Crunchyroll Might Get Sold to Sony – Wait, What? - Gizmodo UK
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